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Industry analysis

Prediction Markets Are Expanding Gambling’s Audience—and Competing for Its Wallet

Prediction markets are becoming a growth engine for sports-event trading. The evidence supports rapid volume growth; it does not yet prove that all of that volume is revenue stolen from sportsbooks, sweepstakes casinos or iGaming.

Phone displaying an abstract probability chart on a sports and gaming desk
Editorial photograph: SweepsMonitor

Full SweepsMonitor analysis in development.